Hitting Our Goals

Filed in Point of View by on December 31, 2015 0 Comments

2015 was a big year for Two Sides – Two Points. It was our second year as an official partnership and lots happened this year we were particularly proud of accomplishing.

Hitting Our Goals

Since the end of the year is a great time for review, I thought I would share some of the goals that we were able to successfully accomplish this year.

Weekly Goals

This year we had two weekly goals – one for this blog and one for EduKnit. Ultimately, the goal was consistency in posting. For the blog our goal was twice a week, Mondays for Kellie and Thursdays for Gwen. Although we occasionally had to call in Jess (our VA) for an assist, we posted 104 times this past year. Not every post made it right on the day, but we were very close. This may not sound like a big deal, but we have been working on this for YEARS, so personally, I am rather pleased!

For EduKnit it was to meet our goal of new content every week posted on Fridays. We had one small miss due to some technical difficulties, but only by missing the day. All told, 52 weeks of new content was posted – including untold hours of video, audio and pages of written information.

Publishing Goals

We also added a commitment to publish at least 6 patterns a quarter as part of our #NextLevelKAL. This goal we were able to exceed. We published 29 designs under the Two Sides – Two Points label. Quite honestly this wouldn’t have been possible without the support of our wonderful industry sponsors:

Working with their yarns was always pure joy.

Newsletter Goals

We also made a commitment to deliver a newsletter to our subscribers’ inboxes every week. (If you are missing out you can subscribe here!) We missed, once or twice, but this too was a huge improvement over years past. At the same time we increased our subscriber list by about 15%. Honestly, we were hoping for a higher percentage, but we always prefer quality over quantity and we know we have quality readers.

Goals for Next Year

Kellie will be arriving in California in a few days and we will have some planning time for the upcoming year. I anticipate lots of discussion about plans, goals, hopes and dreams for 2016. If you have any requests, now would be the time to let us know. We can never promise to meet everyone’s requests, but the only way we might is to let us know!

Let us know what you would like to see us accomplish in 2016 and we will see what we can do to reach that goal!

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